Design Brief

Jo'burg

10th Floor // FireStation Rosebank16 Baker St // Rosebank // 2196+27 10 312 5244

Cape Town

32 Kloof St // GardensCape Town // 8000+27 10 312 5244

1 Step 1

Client Details

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contact personyour full name

emaila valid email

contact numberyour full name

websiteyour full name

physical addressyour full name

VAT numberyour full name

	Email	Telephone	Meeting
Preferred method of communication

Job Details

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The Deadline

Briefing Date

Start Date

Viewing Date

Deadline

The Brief

NOTE: Briefly summarise what you want to achieve with this design.

What is the over-arching goal?

Background Information

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What is the story we're telling with this design?

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What do we intend to achieve with this design?

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What do you want your audience to do after reading or scanning your infographic?

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The Audience

NOTE: general audience, specific trade or association, specific demographic, or geographic region
a) What is our call to action for this audience?
b) What should be avoided in talking to this audience?
c) What do they know or believe before we tell them anything?

Who is the Primary Audience?

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Who is the Secondary Audience?

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What biases of perceptions do your audience have that might make them receptive or resistant?

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The Big Idea

What information or data is relevant to the audience and the purpose of your design?

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If you have a limited amount of time to communicate to your audience, what would say in the design?

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The Content

Consult content strategy for tone of voice, vocabulary, persona

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Is the content accurate? Are footnotes required?

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Would you like more or less white space? Grids? Leading lines? Etc.?

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Are there any reference we should use that you like?

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What are the specs of the design? Orientation, length, etc.) size in px, mm or reference with orientation

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What is the format for deliver? (JPG, PNG, PDF, Print Ready, etc.)

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Do you have any material to upload?

upload a brief

upload copy

upload assets

How can we help you?

What we need from you

AIPX Studio Details

full nameyour full name

emaila valid email

billing refyour full name

What sort of budget do you have?

R1000

0R150000

job numberyour full name

Everything is designed.Few things are designed well.

Our creative grasp and insight ensures that we keep developing bold and brilliant viable brand ideas. Our campaigns trigger genuine emotion, prompt conversation and most importantly, drive long-term purchase behaviour.

Jo'burg

10th Floor // FireStation Rosebank16 Baker St // Rosebank // 2196+27 10 312 5244

Cape Town

32 Kloof St // GardensCape Town // 8000+27 10 312 5244

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Design creates culture. Culture shapes values. Values determine the future.

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