User Research Redefined
Transition from relying on intuition to making design decisions driven by data.
Gain a dedicated, long-term research partner who can offer you user-centric insights that inform your product and design decisions. Our approach delves into your users’ needs and perspectives, using diverse research methods that provide answers to crucial questions which shape your strategy and route to market.
Needs + Pain Points
Uncover the essence of your customers' experiences through meticulous research and analysis, identifying needs and pain points with precision.
Decision Making
Harness the power of comprehensive qualitative and quantitative research tools and techniques to guide your decision-making process.
Evaluation + Validation
Evaluate the effectiveness of your products throughout the development process - from testing wireframes to analysing existing websites and apps.
Efficient Processes
Streamline your design and development workflows and enhance productivity with our collaborative design processes and strategies.
Fortify your strategy for the future and seamlessly integrate tailored solutions.
Validate your concepts
Explore new ideas or features, identify bottlenecks and blockers, and revitalise your platform’s aesthetics and functionality with enhanced user experience.
Gain insight into behaviour
Bridge the gap between user and business objectives by unearthing invaluable customer insights and crafting products aligned with genuine user goals and needs.
Decide with conviction
Craft your product roadmap and features based on robust, evidence-based data, insights and strategies. Make informed decisions that reduce uncertainty and risk.
Empower your team
Partner with our seasoned professionals to establish a solid framework for collaborative teamwork and user-centric processes and operations.
The role of the researcher
Our interdisciplinary researchers work across departments, employing diverse research methodologies to give your team comprehensive market and user insights. By scrutinising competitors and listening to customers, they distill their observations into actionable insights and guidance.
They can also bring a user-centric ethos into your team, fostering empathy towards users and prioritising customer needs in decision-making processes.
Design Decision Facilitation
Our UX researchers empower designers to make informed decisions about solutions and products destined for development. By leveraging user insights and feedback, they offer invaluable suggestions for refinement - eliminating guesswork from the design process.
Product Strategy Enhancement
Our researchers serve as your strategic ally, continually enriching your product strategy with insightful guidance and aiding in future planning. They approach your ideas from varied angles, assessing their feasibility and proposing enhancements to better align with your users' needs.
Exploration + Investigation
We tailor our research methods to match your objectives and the inquiries you seek to address.
Our arsenal of qualitative and quantitative research methods includes:
Concept Testing
Card Sorting
Surveys
User Interviews
Focus Groups
Ethnography
Usability Testing
A/B Tests
Analytics
Heuristic Evaluation