Education as a Change Agent

AIPX has worked with Wits University on a number of projects that cover a multitude of strategic and operational imperatives; from fund-rasising, to alumni engagement, centenary activations and more.

Through a variety of mediums, technologies and methodologies we have assisted Wits University in communicating and engaging their audiences and stakeholders.


4IRSA Consortium // Department of Digital Communication




Strategy // Content Marketing // UI & UX // User Journey // CMS Customisation // Digital & Live Event Management // Business Operations Consulting // Web Development // Video Production // Community Management // Paid Strategy // PPC Implementation // Reporting & Analysis // Copywriting


Wits University


2019 – present


Strategy // Brand // Design // Video // Web Development // Reporting & Insights // Activations // Stakeholder Engagement

Wits Treasures

An exclusive, gamified treasure hunt, Through digital immersion that drives engagement, keeping the team mobilised through a range of fun digital touchpoints, with a visual style inspired by bold colours and a pop art slant looking at the university’s history and future combined.

Alumni Engagement

To bolster the Wits Annual Fund we undertook to engage the Alumni of University to help frame how the cycle of giving back goes along way to build tomorrow's leaders.

Centenary Campus Activation

Public space branding at the best of times can be an architectural eyesore.

As is always the case, most branding is designed to get in the way – to leverage visual noise to distract you while going about your day and having your own thoughts.

AIPX was asked to come up with a bold Wits campaign around a Century of Creativity, Collaboration and Compassion, with interactive installations where students for recharge and reflect during their studies

Inspired Space

We wanted to build out a brand campaign that not only signals the Wits Centenary, but worked at bringing students, lecturers and administrators together. If our branding can be smarter, then life within the campus can be unified. Even inspiring.

That’s why we want to create branding with purpose; a type of utility design that along with traditional forms of visual stimulation to inspire and motivate.

Engaging New Students

Through a series of Aerial and Event vides we set out to capture the energy and excitement that is tangible during Wits University Orientation Week for new students on Campus.